StyleBlueprint August 2017
5 Designers Who Are Elevating Southern Style
"Back in her hometown of Florence, Alabama, Natalie Chanin is practicing what she preaches: thoughtful design, responsible product, good business and lasting quality. It all started with a t-shirt Natalie designed while working as a t-shirt designer in New York. After working in the Big Apple, she moved back to what was (at the time) the t-shirt capital — Florence, AL — and started Alabama Chanin in 2006. Her designs are dictated by tradition, dedicated to locally sewn garments, sustainable practices and an appreciation for cotton.
How would you describe the aesthetic of your brand?
We approach design — and life — simply and sustainably. Through contemporary design, we are able to lend modernity to traditional techniques and ways of making. We celebrate the beauty of everyday and pay attention to the details. Our dedication to sustainability shines through by creating well-designed, fulfilling and thoughtfully made garments and goods.
How do you want women to feel when wearing your clothes?
Alabama Chanin creates clothing that is comfortable, beautiful and sustainable. We want the modern woman (or man) to feel capable, elegant and empowered when they wear our garments — which are an accessory to their incredible lives — because they are making a difference.
What is your favorite piece from your current collection, and what item from another Southern designer’s collection would you pick to pair with it?
Hard to decide … I’m loving our new long coats, The Trench and The Moto paired with the Georgia Midi from Elizabeth Suzann. And our Annelise Dress paired with Elizabeth Suzann’s Florence Pant (of course)."