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Alabama Chanin was born over a decade ago with just three employees. From the beginning, we were committed to a few central ideals, among them the importance of producing ethically and responsibly and the value of community. 

Mission Statement

  • Share the Alabama Chanin commitment to good, clean, and fair work and life
  • In passionate pursuit to design, responsibly produce, and sell products and experiences that enrich life, community, and planet
  • Give service that makes people happy
  • Show love and care in all our action
  • Enrich as many lives as possible
  • Provide abundant fiscal rewards to ourselves and our community

About The Alabama Chanin Family of Businesses

Founded in 2006, Alabama Chanin relocated to The Factory in Florence's Indusrial Park in 2008.

That same year, Natalie published the first of four (and counting) School of Making books, Alabama Stitch Book. Our DIY arm – Alabama Studio Style D.I.Y. emerged organically from the response to that book and those that followed: Alabama Studio Style, Alabama Studio Sewing + Design, and Alabama Studio Sewing Patterns. Our maker community continues to grow and it inspired us to launch The School of Making in 2014, which oversees Alabama Chanin’s ever-evolving educational programming including workshops and other initiatives.

In November 2013, we opened The Factory Café and slowly developed it into the sustainable dining space it is today, featuring a menu that evolves with the seasons and what our local purveyors have to offer. The café is home to our Friends of the Café Dinner Series, which allows us to bring nationally-recognized chefs and food experts into our community. Around the same time we opened our café, we also opened our Alabama Chanin flagship store here in The Factory – which has also grown and expanded over time.

After a few years of experimentation and steady growth, we launched our machine-made line in 2014. This collection of garments and home goods has expanded each year, and is part of our long-term plan for creating sustainable goods at a lower price point. This year, that line will fold into the Alabama Chanin collection as we’ve learned what it means to make things by machine, by hand, and in keeping with the tenets of Slow Fashion. We have also worked diligently to secure a supply chain that we can trust. As a way to assist other designers who need help in those same areas, we established Bldg. 14 Design + Manufacturing Services. We use the breadth of our production to facilitate collaboration and work with a range of other designers who believe in community, sustainable supply chains, and quality production.

As we developed the Bldg. 14 arm of our Family of Businesses, we created a partnership between The School of Making and Nest, the non-profit organization that partners with artisans across the world to help establish and grow businesses that have social and economic impact. Central to this partnership was the plan to educate our local community in modern manufacturing techniques, in our best effort to reverse the trend of outsourced manufacturing.

"Our collection of garments and home goods has expanded each year, and is part of our long-term plan for creating sustainbale goods at a lower price point."

Guiding Principles

  1. Quality products
  2. Impeccable service
  3. A great place to shop and eat
  4. Solid profits
  5. A great place to work
  6. Strong relationships
  7. A place to learn
  8. An active part of our community


Hierarchy of Systems

  1. Quality (to make, do, and be the very best that we     can)
  2. Team (to work in a way that creates a strong, unified team within the organization and a positive working environment)
  3.  Organic (adhering as closely as possible to certified organic standards)
  4. Local/Regional/Domestic (when all things are equal, purchase and use resources as close to home as possible)
  5. Design/Aesthetic/Purpose (to be designed and manufactured in the most purposeful and beautiful way)
  6. Price/Financial (to be affordable and also to benefit Alabama Chanin in the best possible way)
  7.  Community (to be a benefit for the larger community in our region and around the globe)
  8. Press (alignment with a product or an organization lends to creating and/or strengthening our role in any of the previous seven items)